WORK

FUN

ABOUT

WORK

FUN

ABOUT

PROJECT

Color Essence

Digital Campaign

BRAND

Sally Beauty

CATEGORY

Art direction
Content creation
Social media

SYNOPSIS

Sally Beauty, a beauty supplier, wanted to grow their market in Colombia with a small budget. So we turned to Instagram.

In February, we crafted a costumer journey by assigning one color to each of its 4 weeks. Users interacted with weekly content that featured hair care routines, hair styles, fashion tips, quotes, and discounts, tailored for the colour of the week.

PROJECT

Color Essence
Digital Campaign

BRAND

Sally Beauty

CATEGORY

Art direction
Content creation
Social media

SYNOPSIS

Sally Beauty, a beauty supplier, wanted to grow their market in Colombia with a small budget. So we turned to Instagram.

In February, we crafted a costumer journey by assigning one color to each of its 4 weeks. Users interacted with weekly content that featured hair care routines, hair styles, fashion tips, quotes, and discounts, tailored for the colour of the week.

Art Director
Daniela Cassis
Copywriter
Javier Granados

DROP ME A LINE (or a love letter)

daniela.cassisp@gmail.com