PROJECT
Color Essence
Digital Campaign
BRAND
Sally Beauty
CATEGORY
Art direction
Content creation
Social media
SYNOPSIS
Sally Beauty, a beauty supplier, wanted to grow their market in Colombia with a small budget. So we turned to Instagram.
In February, we crafted a costumer journey by assigning one color to each of its 4 weeks. Users interacted with weekly content that featured hair care routines, hair styles, fashion tips, quotes, and discounts, tailored for the colour of the week.
PROJECT
Color Essence
Digital Campaign
BRAND
Sally Beauty
CATEGORY
Art direction
Content creation
Social media
SYNOPSIS
Sally Beauty, a beauty supplier, wanted to grow their market in Colombia with a small budget. So we turned to Instagram.
In February, we crafted a costumer journey by assigning one color to each of its 4 weeks. Users interacted with weekly content that featured hair care routines, hair styles, fashion tips, quotes, and discounts, tailored for the colour of the week.
