WORK

FUN

ABOUT

WORK

FUN

ABOUT

PROJECT

Blu£

BRAND

Barclays

CATEGORY

Branding
Art direction
UX/UI

SYNOPSIS

Barclays BLU£, sets out to reinvent banking for the digital age with an innovative user experience.

It empowers millennials by integrating their mood state and mental health into their finances. Functional design and human psychology are at the core of this new approach.

PROJECT

Blu£

BRAND

Barclays

CATEGORY

Branding
Art direction
UX/UI

SYNOPSIS

Barclays BLU£, sets out to reinvent banking for the digital age with an innovative user experience.

It empowers millennials by integrating their mood state and mental health into their finances. Functional design and human psychology are at the core of this new approach.

Art Director
Daniela Cassis
Copywriter
Javier Granados

This is student work. Names, brands, places, and incidents either are products of the author’s imagination or are used fictitiously. This work is designed to showcase the student’s ability to work with real-world brands in real-world applications. Any resemblance to actual events, brands, campaigns, locales or persons, living or dead, is entirely coincidental. This presentation is meant for educational purposes only.

DROP ME A LINE (or a love letter)

daniela.cassisp@gmail.com