CHOOSE YOUR ESSENCE
February was the perfect opportunity to invite women to try something different, something bold.
After weeks of beaches, sea, pools and hotel shampoo, Sally Beauty invited them to the world of hair care by suggesting new styles, new empowerment and strengthening their identities.
Using trends and data information, we used Instagram to designate a trending color every week by explaining its meaning and association. This allowed the communication to link each color with tips, quotes, discounts, and a variety of products to take care of their hair while having fun and welcome the new year.