PROJECT
Blu£
BRAND
Barclays
CATEGORY
Branding
Art direction
UX/UI
SYNOPSIS
Barclays BLU£, sets out to reinvent banking for the digital age with an innovative user experience.
It empowers millennials by integrating their mood state and mental health into their finances. Functional design and human psychology are at the core of this new approach.
PROJECT
Blu£
BRAND
Barclays
CATEGORY
Branding
Art direction
UX/UI
SYNOPSIS
Barclays BLU£, sets out to reinvent banking for the digital age with an innovative user experience.
It empowers millennials by integrating their mood state and mental health into their finances. Functional design and human psychology are at the core of this new approach.
Art Director
Daniela Cassis
Copywriter
Javier Granados
